Martin Mlekicki—
Integrated Producer —Digital Product—Experiential—Content
Selected Work
13—24
Majid Al Futtaim
Organizational design, digital products galore, an AI powered super-app and much more. Our team (of 2) set out on a mission to bring the MAF brand to life by proving that good design translates to better business. The team is now hundreds strong.
Royal Caribbean
14 products in 24 months. 500+ person team. Design-led roadmap shaping the digital ecosystem of one of the most iconic brands in tourism.
Samsung
5x :30 spots shot over 2 days in sunny California. Product launch campaign. Big Spaceship’s most valued account. With the help of Synthetic Pictures we made high standards work on a low budget.
E*Trade
Stocks + symphony; 2 elements that fulfilled E*Trade’s brand promise of making the market comprehensible and accessible to everyone. Data-vis LED wall, dynamic A/V, kiosk software and design — experiential project for the grand opening of E*Trade’s flagship store in NYC.
.show
Combining the best of social networks, magazines and commerce, .show is a redesign of the television experience.
Mav Farm
Business Intelligence platform fueling next-gen social commerce. Shoppable, embeddable video engine. Decentralized and web-3 primed.
Sony Playstation
Greatness Awaits digital production lead for BBH. 10+ successful campaign launches. Interactive, social, and multi-media content production.
Project Rock
Launch of Dwayne “The Rock” Johnson’s Project Rock brand. #2 most downloaded app from Apple’s App store. B2B brand partnership with Under Armour.
IAFFM
Rethinking an international film-festival’s business approach through brand and comms planning, strategic B2B/B2C marketing, and user-centric design.
Elemental Miami
5-day arts, music, and technology festival. Daily run of show featuring some of the brightest speakers, creatives, and prominent musical acts to headline the 20th anniversary of Miami’s Art Basel week.
Red Bull
BBH LA opened in 2012 with a small team that had large ambitions. Winning the Red Bull account set the pace, and this Second-Screen web-app developed in partnership with NBC featured a live broadcast viewing platform with sync’d infographics, text, and commentary before streaming was a thing.
Debates.org
The first ever live-stream of a presidential debate. This project required establishing a partnership between the major television networks and Google, which was both new and delicate but proved triumphant as millions of users engaged with the site both leading up to and during the presidential debates of 2012.
PwC
Deutsch NY teamed up with Assembly NZ to bring PwC’s brand vision to life in an award-winning immersive online experience. The Extraordinary Challenges project blended an advanced 3D pipeline with extensive motion capture animation, reactive sound design, HTML5 A/V, and manual drawing to canvas. This approach ensured the site performed equally well on tablets alongside a targeted design and build for mobile.
Toyota
How to educate consumers and earn their trust with the advent of the first mass produced hydrogen fuel cell car, the Toyota Mirai? Launch a campaign that includes events, pop-ups, community building, and 360 campaigns featuring Michael J. Fox and Christopher Lloyd from Back to the Future.
The launch of the Chromebook; Google’s first internet-only laptop.
USTA
A masterclass in experiential production; this project for Wunderman’s USTA client featured a music performance by grammy awarded artist, RAC, reenacting Louis Armstong’s music with generative audio driven by IRL data from the the final tennis matches to be played at the legendary Louis Armstrong stadium during the US Open.