Majid Al Futtaim
Does it snow in the desert?
When presented with the question Majid Al Futtaim (MAF), one of the largest companies in the middle-east, made it happen.
Along with an expansive set of Business Units spanning the retail, transportation, real estate, lifestyle, cinema, and entertainment industries — MAF has an unwavering ambition to create meaningful customer experiences like building the largest indoor ski resort on the planet.
These are values that I find difficult not to be aligned with. As someone who also loves a challenge I welcomed the opportunity to help reimagine the brand’s digital presence.
Our mission began with a simple goal
“Inspire belief that good design can positively impact the brand.”
Integrating each business unit in a seamless user experience, the IAMAI app was built in collaboration with innovator and global music artist will.i.am’s tech startup i.am+.
The MLP was designed and developed in a five-month window using an agile workflow. At this stage six different concept directions were presented as motion reels.
August 2020 — Jan 2021
Sprint planning
With a growing team of all-star designers the work extended into web & mobile site redesigns for each Business Unit.
From idea to execution with speed
Working alongside Product Management and CX to shape the journey for each consumer touchpoint, we shipped multiple products at a 2+ per month velocity.
Content production
Live-action and animated videos were regularly produced to help build the brand’s online following.
Reimagining a fortune 500 company’s digital future.
Majid Al Futtaim
Creds
Product Delivery Lead, Agile Scrum Master, Executive Producer
Agency Partners
Digital Labs, Epic UX, IAM+